We increased organic traffic by 200% and boosted monthly inquiries to 40 for a leading Dubai-based Accounting & Auditing firm.
Our Client, based in Dubai is one of the best Accounting and Auditing companies. They have office and operations in London, United Kingdom. Even though they were the best in their fields, their online presence was very low. Realizing they need to improve their online presence, the Accounting & Auditing firm teamed up with our company, Websmart.ae and the rest is history!
The Challenges
We started our research with a detailed site audit. The first thing we noticed was they had a poor website architecture and were targeting irrelevant keywords. That was one of the major reasons for their lower visibility on the SERP.
Moreover, our client was also struggling with the following problems:
- Low Domain Authority
- Low-Quality Backlinks
- Poor Interlinking structure
The Solution
First, we approached our web development team to restructure their website for a better user experience. We optimized all the existing pages and ensured their visibility.
Following are the other actions we took to deal with the remaining challenges:
- We created quality blogs and collected organic high-quality backlinks to boost their website authority.
- We offered targeted blog topics and a structural outline to enhance content organization.
- We optimized the metadata and enhanced the content by targeting keywords to improve the performance of the website on search engines.
The Results
The result of our company strategies was remarkable. Within a short period, we were able to give some amazing results. More than 20+ keywords around business verticals and segments were ranking on the search engines.
Ranking primary keyword on Google 1st result page, & Domain authority increased.
The Impact
Our SEO initiative led to significant growth:
- Our client’s monthly organic traffic increased by 200%.
- The average click-through rate (CTR) went up by 2% and it clearly shows people who visited the website are interested.
- Every month, they received between 30 – 40 inquiries.
- Furthermore, Domain Authority increased to 25.
