We boosted organic traffic by 100% and generated 100+ monthly leads for a Dubai-based business setup company
Our client is a Dubai-based business set-up consultant established in 1987. Our client was experiencing no organic traffic and leads due to the absence of digital strategies. Our expertise in SEO worked wonders, bringing them the desired results within a few short months.
The Challenges
As we all know business setup sector is highly competitive in a city like Dubai. It was not that easy to rank high in search results. In short, our clients faced the following challenges:
- No organic traffic from Google, and Bing
- The website was not good (poor user experience, orphan pages, poor structure)
- Some important pages did not appear in the search results
- They were not getting any leads through search engine
- Outdated WordPress page builder
- Business contribution through the online channels was less than 5%
- Poor backlinks support
The Solution
After analyzing their website we understood, that we needed to start from scratch. Just like building a new website. We planned a comprehensive strategy.
The steps we took to enhance our client’s SEO results are given below:
- Need to revamp the website with a user-friendly design and good architecture
- Need to update WordPress and use Elemntor Pro page builder
- Proper keyword research and mapping
- SSL Certificate implementation
- Optimized all the existing pages of their website
- XML Site map & proper robot.txt file adding
- Optimized Metadata & heading tags and image alt text
- Content strategy and user-friendly design
- Acquiring quality backlinks
The Results
As mentioned earlier, it wasn’t an easy task. However, our experienced team delivered outstanding results in just 6 months. More than 40+ new keywords around business verticals and segments were ranking on the search engines. Additionally, pages indexed on Google and improved brand visibility and authority. We were successfully able to rank their primary keyword on Google’s 1st result page.
The Impact
Our efforts made a great impact, resulting in excellent improvement and finally, they reached a broader audience.
We made a positive impact on our client’s business in the following ways:
- Monthly organic traffic increased by 100%
- Increase in average CTR (Click-through rate 10%)
- Monthly organic 100+ Leads
- Important services pages are displayed in relevant brand keywords and navigational keywords
- Ranking primary keyword on Google 1st result page.
