We boosted organic traffic by 250% and increased monthly inquiries by 125% for a leading Dubai-based freight forwarding company.
The Challenges
Our client was performing well in the marketplace. However, they were losing out on potential customers because their digital growth was not good.
The company was struggling with the following problems:
- Poor Website
- Low-Quality Backlinks
- Lower visibility of Relevant keywords
- Current ranking for irrelevant keywords
The Solution
We conducted a thorough site audit and we identified key areas for improvement. We discussed this with our web development team and decided to create a new user-friendly website.
Apart from that, we took the following steps to improve the brand’s online visibility:
- Created and added Seo-friendly page content for relevant keywords
- XML Site map & proper robot.txt file adding
- Optimized metadata & heading tags and image alt text
- Business listing and Guest Blogging & Organic backlinks outreach
The Results
Within a short period, we were able to give some amazing results. More than 50+ new keywords around business verticals and segments were ranking on the search engines.
Ranked their primary keyword on Google’s 1st result page. There was a great improvement in website Domain authority & backlinks. Additionally, started to rank for 50 + new organic keywords rather than brand keywords.
The Impact
Our SEO efforts eventually led to an increase in the monthly organic traffic by 250% within a few months. Also, We were able to have the following impacts on the client’s business:
- Increase in average ctr (click-through rate 5%)
- Monthly organic conversion increased from 20 to 45 inquiries
- Enhance visibility in search engine result page
