We built a new website, boosting organic traffic by 70% and increasing monthly inquiries by 150% for a Dubai-based property maintenance company.
Our property Maintenance client based in Dubai gained a substantial reputation in the market since 2016. When they approached us, there was no website available for them. So, we started their journey to the digital world. Even though they had no website, our efforts gave them an outstanding growth in the online.
The Challenges
Many customers look for property maintenance companies on the web. While our client doesn’t have a website. Our client’s journey to digital success wasn’t an easy one.
Our client was facing the following issues:
- Lack of brand visibility
- The website was not available
- Low authority and credibility
- No ranking keywords
- Business contribution through the online channel was less than 10%
The Solution
Websmart.ae took decisive actions to solve the challenges effectively. Our web development team started building a new user-friendly website.
We took the following actions to improve our client’s digital presence:
- Create a New website with a friendly structure
- Proper keyword research and mapping
- SSL Certificate implementation
- The website is optimized for credibility factors and contains quality content
- XML Site map & proper robot.txt file adding
- Optimized metadata & heading tags and image alt text
- Business listing and Guest Blogging & Organic backlinks outreach
- Content strategy and user-friendly design
The Results
Within 6 months, we were able to give some amazing results. More than new 10+ keywords around business verticals and segments were ranking on the search engines. Website pages indexed on Google and thereby improved brand visibility and authority.
The Impact
Our smart strategies produced outstanding and significant outcomes. The following are the ways that we positively impacted our client’s business:
- Monthly organic traffic increased by 70%
- Increase in average ctr (click-through rate 8%)
- Monthly organic conversion increased from 10 to 25 inquiries
- Enhance visibility in search engine result page
