We improved CTR and conversions, reducing cost-per-click by 70% and boosting website traffic by 50% for a leading UAE transporting company

We started by thoroughly checking out their current online ads, like giving them a digital check-up. Then, we tried different versions to see which one worked best using A/B testing. After that, we made sure the ads reached the right people by adjusting some settings. But that’s not all – we’re giving the whole brand a fresh new look with cool logos and colours. The website is getting a makeover too, so it’s super easy for everyone to use. We’re even creating special pages for the ads and adding a missing privacy policy. And to top it off, we’re making sure their online score is top-notch by tweaking some technical stuff.
In short, these are the solutions we found.

• Conducted a comprehensive audit of existing PPC campaigns
• Implement A/B testing to identify the most effective ad variations.
• Refined targeting parameters to reach the most relevant audience.
• Revamp the brand with a comprehensive identity review, unified logo redesigns, distinctive colour codes
• Revamp website with user friendly design and intuitive navigation.
• Creating Landing Pages for PPC Campaigns: Include clear calls-to-action (CTAs) to guide users toward desired actions. Develop dedicated landing pages for each PPC campaign to improve relevance.
• Adding Privacy Policy Page
• Addressing Poor Quality Score: proper bid amount and negative keywords adding, and seo friendly page content optimization