We boosted organic traffic by 200% and secured 20+ monthly leads for a leading travel agency in Dubai
The Challenges
Everyone knows Dubai is a well-known tourist destination and a lot of agencies are trying their best to get the attention digitally. So, it was not an easy task to make our travel agency client shine online as they were facing many challenges.
In short, our clients experienced the following challenges:
- The absence of Pages for every single service
- Not a good site architecture
- Poor and thin content
- Low backlinks & Spammy backlinks
- No organic traffic from the search engine
- Technical SEO Issues
- Absence of Call to action (CTA) buttons
- Poor user experience
The Solution
We discovered a few major reasons for the poor performance and the reason why our client’s website was not showing up in search results after carrying out a detailed site audit.
We took the following actions to improve the client’s website SERP visibility:
- Create individual pages for each service offered.
- Ensure each page is optimized for relevant keywords.
- Redesign the site architecture for intuitive navigation.
- Implement a clear and user-friendly menu structure.
- Develop high-quality, informative content for each page. (content hub & clustering)
- Conduct keyword research for content optimization.
- Develop a backlink strategy, focusing on quality over quantity.
- Disavow or remove spammy backlinks.
- Implement on-page and off-page SEO strategies.
- Conduct a comprehensive technical SEO audit. And improve core web vitals
- strategically place CTAs on key pages.
- Optimized metadata & heading tags and image alt text
The Results
The Impact
With our smart ways and strategies, our clients achieved more than what they hoped. We generated the following positive impact on our client’s business:
- Monthly organic traffic increased by 200%
- Increase in average ctr (click-through rate 6%)
- Monthly organic 20+ Leads
- Enhance visibility in search engine result page
