We boosted organic traffic by 90% and increased monthly inquiries by 350% for Dubai's leading yacht rental firm.
Our client, Yacht Rental Firm was established in 2006 and is Dubai’s most reliable yacht charter company. Our client is the go-to choice for the ultimate yacht trip, offering top-notch service. They knew some of the issues they were facing when they approached us. They are facing a lower number of organic leads and their Google My business was suspended.
The Challenges
Once we took their project we started researching and we found out our client was facing many other challenges listed below:
- Business contribution through the digital channels was less than 20%
- Lower visibility of organic keywords
- Technical SEO audit
- Low authority and backlink support
Our primary goal was to increase the visibility of organic keywords and thus the organic lead.
The Solution
After analyzing the website our SEO team started with proper keyword research and finalized the relevant keywords. Other things that we did to overcome the challenges are:
- Created quality content
- Took Google Support and fixed the GMB suspension
- Built backlinks to increase link juice and domain authority
- Technical SEO and improve website quality
- Metadata & proper canonical
- Optimized content for Google’s latest algorithm updates to decrease bounce rates
The Results
And you know what happened? It worked like magic! Within a short period, we were able to give some amazing results. More than 40+ keywords around business verticals and segments were ranking on the search engines.
Ranking primary keyword on Google 1st result page, recovered Google My Business profile, and now it’s visible in Google.
The Impact
The impact was unbelievable. Now, when people look for The best yacht rental in Dubai, they see our client right away. We take great pride in fixing their online challenges and have become one of the leading names in Dubai for awesome yachts.
Here is an overview of the major achievements that were a result of Websmart.ae strategies:
- Monthly organic traffic increased by 90% (1.12k)
- Increase in average ctr (click-through rate 4%)
- Monthly organic conversion increased from 10 to 45 inquiries.
- Google My Business Profile performance & visibility increased
