When a traveler reaches Dubai, the first thing they might do is take out their phone and search for ‘hotels near me’ for accommodation. When Google lists several hotels with photos, reviews, and directions, and your hotel does not show up on the first page of the search engine results, then you are losing potential customers and revenue. That is why implementing local SEO for Dubai is necessary for successfully running your hotel business. In this blog, let us understand the local SEO for hotels to rank higher on Google search results.
Optimize Google Business Profile.
An optimized Google Business Profile is necessary for local SEO for hotels in Dubai. It provides all the important information about your hotel business in Dubai, like address, contact details, etc. You have to fill in all the details carefully in the Google Business profile for NAP (name, address, phone ) consistency. You should provide the website, business hours, hotel category, and booking links. Update the Google Business profile with the latest photos, offers, and services. The description section must include location-rich keywords to target travelers searching for hotels in Dubai.
Google Business Profile is also useful for enabling direct bookings from Google. Integrate a third-party booking service provider available in Dubai to GMB, or add a link to your hotel’s website if you have a first-party booking system. This feature allows users to book hotel accommodations directly from the search results, increasing conversion rates.
Optimize for voice search.
As more travelers use voice assistants to search for accommodations and hotels, optimizing your website and GMB description for voice search is important. You can use natural and conversational phrases in your content. Also, add an FAQ section to your website content for voice optimization.
Implement Local Business Schema Markup
Schema markup helps the search engine bots understand all your hotel business details in Dubai. It is the process of adding structured data to the website, like the hotel name, location, amenities, and ratings. If you have positive reviews from customers, you can add a review schema to the HTML code of your hotel website. Likewise, you can add offer schema for offers and event schema for different events like marriages or parties to your hotel website. This method improves the structured data for search engines and online visibility of your hotel business in Dubai.
Location-rich content
Hotels in Dubai can improve their search ranking by incorporating location-rich content on their websites. This includes creating blog posts and webpages with relevant phrases like ‘best accommodation near Dubai Airport.’ Adding helpful content, such as ‘top restaurants in Dubai’ or ‘shopping guide for visitors,’ also enhances local SEO. On the website, including Google Maps for the hotel visibility adds value for users and improves your SEO performance.
Include click-to-call and direction buttons.
Including click-to-call and direction buttons helps visitors find the location and contact your hotel easily. This will enhance user engagement and indirectly boost the local SEO in Dubai. You can use these buttons on your hotel website’s landing pages to improve click-through rate.
Use High-Quality, Engaging Images
In your hotel website and GMB profile, add high-quality images of the hotel, rooms, and amenities to attract more visitors. You can also add a virtual tour of the rooms and suites of the hotel.
Mobile Optimization
Most of the local searches happen through mobile phones in a city like Dubai. So, you have to optimize the hotel website targeting mobile users. Ensure features like fast loading speed and easy navigation for the visitors of the site. Also, take action to simplify the booking and reservation process for an improved user experience.
Backlinks from local sources
Building backlinks from other reputable websites in Dubai enhances the authority and credibility of your hotel website. It is an important step to rank higher on the local search for hotels in Dubai. You can get backlinks from travel blogs and tourism websites. You can participate in various events organized in Dubai to get credible backlinks. Participating in Dubai-based events or collaborating with well-known local influencers can also lead to valuable backlinks and social presence to boost your local SEO strategy.
Get more hotel reviews on Google Maps.
Honest hotel reviews from satisfied customers help in the ranking of your website. You must encourage the customers to leave a review on Google Maps. On your website, use positive reviews to increase the trust and credibility of the hotel website. Also, make sure to respond to the reviews to show active engagement with the customers.
Analyze and monitor the performance.
Monitoring the performance of your website is important to adjust and improve the local SEO strategies targeting Dubai. Using tools like Google Analytics and Google Search Console helps to track the traffic sources and user behavior of your hotel website.
How does local SEO help hotels in Dubai?
The hotel industry in Dubai is competitive, and a good search result on Google is necessary to attract more visitors. Local SEO helps your business to stand out among the competitors when a traveler searches for ‘best hotel in Dubai’ or ‘hotels near me.’
Another advantage is being listed on the Google Local Pack. Local pack SEO for hotels improves the chances of your hotel being listed among the top three local listings in a search. Chances are high that a user clicks on the hotel listing in the local pack, improving the click-through rate.
The local SEO for Dubai attracts ready-to-book travelers. They are likely either already in Dubai or planning to arrive soon and are conducting a local search for accommodation options. Also, implementing features like get directions or a click to call button helps users to find and contact your hotel easily.
Conclusion
For a successful hotel business in Dubai, having a website is not enough. The right SEO strategies are necessary for the visibility of the hotel website in local searches. From optimization of Google Business Profile to being able to appear in Google Local Pack, you can partner with a local SEO company in Dubai to rank higher on local search.
