We boosted organic traffic by 100% and generated 30+ monthly leads for a leading UAE moving company in just 3 months.
Our client is the most reliable moving company in UAE since 2003. While they had a good market reputation, they were missing out on many potential customers because their digital reach was limited. Our support helped them to make up that gap and increase their online visibility.
The Challenges
For our moving company client, the website itself is a big mess. So, our first goal is to make them understand the importance of a good architecture website. In a nutshell, our client encountered digital challenges:
- Keyword cannibalization & duplicate content issues
- High competition & client websites have low domain authority and topical authority
- Clients do not support site revamps and redesigns due to a lack of knowledge about websites and user experience.
- Poor website architecture and technical issues
The Solution
We started with our primary goal which we educate them about the importance of user experience, performance, and SEO-friendly site architecture. Our strategy included:
- Proper content audit
- Keyword research & mapping
- Need to revamp the website with a user-friendly design and good architecture
- CanonicaL, Robots.txt, sitemap.xml file
- Seo Friendly content strategy & content optimization.
- Develop a backlink strategy, focusing on quality over quantity.
- Disavow or remove spammy backlinks.
- Implement off-page SEO strategies.
- technical SEO audit.
- strategically placed CTAs on key pages.
- Optimized metadata & heading tags and image alt text
The Results
Within a short period (under 3 months ), we were able to give some amazing results. More than 20+ new keywords around business verticals and segments were ranking on the search engines. Furthermore, pages indexed by Google and increased domain authority and visibility. Their primary keyword now appears on the first result page of Google.
The Impact
Websmart.ae efforts generated a significant increase in organic leads, positively impacting the client’s business in the following ways:
- Monthly organic traffic increased by 100%
- Increase in average ctr (click-through rate 10%)
- Monthly organic 30+ Leads
- Enhance visibility in search engine result page
- Improved user experience and core web vitals
