When you’re searching for a product or service on Google and the page doesn’t load quickly, it creates a negative impression. Chances are, you will just click the back button and find another site that loads quickly.
Page loading speed is one of the important factors that affect SEO. A fast-loading website/page provides a good user experience and improves the ranking of the site. If your website is not loading faster, users won’t even see the products or services on the site. So, site speed optimization is an important part of international SEO performance.
Why is page load speed important for international SEO?
In this section, let us understand the importance of website speed in international SEO. To showcase your presence among a global audience, you cannot compromise on the page load speed of your website.
1. User Experience
If your webpage is loading faster, then it creates a better user experience. The user will stay on the site for a long time. This result is more engagement from the side of the user. It reduces the bounce rates, the rate at which visitors leave the site without scrolling or visiting another page. High bounce rates indicate that the user experience is not impressive.
2. Website Ranking
The speed of the website affects the ranking of your website. If it loads fast, it will rank higher. In the case of international SEO, the page loading speed must be high in all regions to get noticed by visitors.
3. Mobile optimization
As most people use mobile devices to search for products and services globally, optimization of the website for mobile is also important. Google uses mobile-first indexing, which means the performance of the website on a mobile device is considered an important ranking factor.
4. Increase sales.
If the website offers an improved user experience, it has the potential to convert a visitor into a customer. A website with good performance engages the user and makes them stay on the site. This can increase the sales and revenue of the businesses.
5. Improve Crawlability
Search engine bots can crawl and index the website faster if the page load time is shorter. This can positively impact the website ranking. It also increases the organic traffic of the website.
Speed Optimization Techniques for International SEO Performance
1. Content Delivery Network
Content delivery networks are used to increase the speed of websites for international SEO. If a visitor from another country or geographical area visits your site, CDNs provide the content from the nearest server. This will reduce the time taken for data transfers over the internet. CDNs improve international SEO performance.
Your content is stored in various locations on multiple servers of the CDN. When someone visits your website, CDN selects the server near their location for quick delivery.
2. Image Optimization
For image optimization, you can compress the images on your site to increase the page speed. Also, keep the size of the image small without compromising on the quality.
3. Browser Caching
Browser caching can improve the speed of the website if the user visits the website again. If browser caching is enabled, the user’s browser will store the necessary data, which increases the loading speed.
4. Code optimization
Removing unnecessary code helps to improve the speed of the website. Delete the code for the features on the site that are no longer valid. Unwanted code comments and unused code increase the page loading time.
5. Mobile Optimization
As the majority of people are using mobile devices to search and access information, optimization of the website for mobile is necessary. The loading speed of the website and responsiveness are major factors that affect mobile optimization. Optimizing the website for mobile-first indexing enhances the page load speed.
6. Monitoring and Testing Website
Regular monitoring is essential to analyze the page load time. Check the page load speed of your website in different regions for international SEO. Google Page Speed Insights can be used to analyze website performance and speed on desktop and mobile devices. It tests the speed of all pages of the site.
Role of international SEO consultants
International consultants for SEO help businesses to grow globally. It is not just about translating the website into a regional language. The popular search engines for countries like China and Korea are different from Google. For example, in China, people commonly use the search engine Baidu, and Koreans use Naver. So, optimizing web content for other search engines is also a part of their services.
1. Market Research
Market research and keyword research for a specific geographical area are needed for international SEO. The search trends and consumer behavior vary from country to country. The international SEO strategy has to align with the local expectations of another country.
2. Website optimization
They ensure a fast loading speed for the website in regions using CDN and local hosting. In areas with slow mobile connections, they optimize the website to enhance mobile performance.
3. Analyze and monitor the international SEO performance.
The international SEO consultants analyze the traffic and keyword rankings of different regions. The insights from the analysis help them to develop a better strategy.
Conclusion
Fast-loading websites are essential for international SEO performance. It improves the user experience of the website. Site speed optimization enhances the ranking of the website, which increases organic traffic.
International SEO consultants ensure that the site is optimized for different countries and search engines. They help to grow your brand internationally. With expertise in market research and website optimization, your site reaches the target audience.
